We've been generating leads for gyms since 2013. Over 200 gyms. Over one million leads. We built our track record in the UK, and we've just launched in North America. The first gyms to come on board get our best-ever launch pricing. Plans from $299 per month.
Most marketing agencies learn on your budget. We have been running fitness campaigns since 2013 and we have the data to show for it. We built our track record in the UK over ten years, and in 2025 we brought the same system to North America.
At any given time we run 50 or more active fitness campaigns. Every month we know what is converting, what is getting stale, and what creative approaches are outperforming across similar gyms. That knowledge applies directly to your campaigns from day one.
We have generated over one million leads across our gym client base. That is not a general marketing database. It is a decade of fitness-specific lead data: demographics, offer responses, seasonal patterns, what turns a lead into a member. We use this to build targeting avatars that reach the people most likely to join your gym.
We work with one gym per area. The gym we work with gets the full benefit of this data and our full attention in their market.
We never work with a competitor in your market. You get our full attention and data advantage locally.
Your campaign benefits from what is working across our entire gym client base every single month.
A decade of gym-specific lead data informs targeting and creative decisions on every campaign we run.
Google and Facebook agency management teams regularly refer clients to us. We know this category better than anyone.
Three gym owners. Three different markets. The same consistent results.
"Boutique strength coaching is a very specific sale. They understood that from day one and built campaigns that reached exactly the right people in Fulham. We have not looked back."
Ashton Turner, Evolve 353, London
"I was word-of-mouth only for three years. Running proper campaigns with the right team changed everything. We filled our timetable within a few months of launching."
Rachel Woolford, North Studio, Leeds
We handle the campaigns, the creative, the copy, and the automated follow-up. Mike focuses entirely on coaching and running his box. That is the model.
Mike Rawlinson, CrossFit Leeds
More members, month after month. Choose the level of support that fits where you are right now.
All plans are month-to-month after the initial commitment period. Growth annual commitment: pay for 12 months, setup fee waived, same monthly rate. All prices USD.
The reason our UK clients stay for five-plus years is that they never have to think about their marketing. That is by design, and it is what we are bringing to North America.
We plan what to run, what offers to test, and what creative direction will perform in your market. We draw on 50+ active UK gym campaigns to know what is working right now.
We produce the videos, images and graphics your campaigns need. No separate videographer. No designer. Creative production is part of the programme.
Every headline, body line, and call to action is written by people who understand fitness audiences and what motivates someone to take their first step.
We deploy, monitor and optimise your campaigns every month. Budget flows to what is performing. Underperforming campaigns are replaced before they cost you money.
Every lead gets an automated text and email the moment they submit. On our Full Service plan, our team calls every lead within minutes and books the tour for you.
Plain-language reports every month: leads generated, cost per lead, membership conversion, and what we are changing next month. No dashboards you have to interpret yourself.
Real results from real gym owners across independent clubs, boutique studios, and CrossFit boxes across the UK.
"We run eight studios and needed someone who understood boutique fitness at scale. The campaigns consistently outperform anything we have tried internally. They know this audience."
"BLOK has a specific kind of member. Getting the creative right matters more than volume. The quality of leads we see reflects that understanding. We get the right people through the door."
"Four years in and the campaigns still deliver. They understand what boutique strength coaching clients want and they know how to reach them. I do not think about my marketing at all."
"Boxing is a competitive market in London. The leads we generate now are qualified people who want to commit. That was not the case with what we were doing before."
"I was word-of-mouth only for three years. Running proper campaigns with the right team changed everything. We filled the timetable within a few months and have held that level ever since."
"Five years and still going. They know exactly what CrossFit members respond to and they know the Leeds market. The leads are consistent and the creative never feels stale."
"Bristol is a competitive city for fitness. The campaigns are specific to this market and it shows in the lead quality. We have grown our membership significantly since we started working together."
"Getting serious CrossFit members through the door is hard. The targeting is precise and the leads are genuinely interested in training, not just the intro offer. Retention is much better as a result."
"We relaunched with their help and filled 60% of our membership capacity in the first three months. The campaign and the follow-up system made that possible. A strong start that carried through."
"As a women-only studio, getting the creative and targeting right is everything. The campaigns speak to exactly the right audience and the results reflect that precision every single month."
"Frame has a specific identity. We needed campaigns that reflected that. They built creative that felt like us and still drove real lead volume. That combination is harder to find than it sounds."
"We operate at the premium end of the London market. The campaigns had to reflect that positioning without compromising on lead volume. They delivered both. The numbers speak for themselves."
Plans start at $299 per month for Launch, our team sets up the campaigns and you manage them day-to-day. Growth is $600 per month, fully managed. Dominate is $1,200 per month: we run the campaigns, call every lead, and manage your appointments. Setup fees apply on monthly plans. On Growth, the $699 setup fee is waived when you commit to a year upfront. We have also just launched in North America with an introductory offer, ask us about it on your strategy call.
On our Dominate plan, our team calls every lead within minutes of them submitting your form. We handle the initial conversation, qualify the lead, and book the tour directly into your calendar. You meet the person at the front desk. No chasing, no slow response, no dropped leads. This is the single biggest driver of membership conversion, most gym owners cannot do it themselves while running a gym. We build and manage the CRM, the call scripts, and the appointment calendar for you.
Across our client base, we average $22 per lead. Boutique studios in competitive urban markets typically run higher. Independent gyms in suburban markets often run lower. Our Launch plan entry format, which puts your gym in front of 500 people per month and averages 10 first-time workout bookings, runs at $550 total spend including ad spend, which works out to roughly $55 per booking. What matters more than cost per lead is cost per member, we track both and work with clients on conversion as well as lead volume.
Paid social campaigns typically generate leads within the first week of launch. Rachel at North Studio generated 52 leads in her first month. Mike at CrossFit Leeds has run 35 to 40 leads per month consistently for five years. SEO and Google Maps take longer, typically three to six months for meaningful organic visibility. Most gyms see the fastest results from paid social in the first 90 days, then benefit from growing organic visibility over the following months.
Yes. We have worked with independent boutique studios, CrossFit boxes, boxing gyms, personal training studios, yoga and pilates studios, women-only fitness businesses, and large multi-amenity fitness clubs across the UK. The fundamentals of lead generation are the same across gym types. What changes is the creative approach, the offer structure, and the competitive context. Our data pool from over one million gym leads gives us creative templates and targeting avatars that work across different gym categories.
No. We work with one gym per area. If we are working with a gym in your market, we will tell you upfront and you can join a waitlist. If that market is open, you get our full attention and data advantage in your area. We do not split our campaign insights, targeting data, or resources between competing gyms in the same neighbourhood. The gym we work with dominates locally.
Yes, on the Growth plan, the $699 setup fee is waived when you commit to a full year upfront. The annual commitment is the same monthly rate with no setup fee added. The Dominate setup fee ($1,200) covers a full onboarding, CRM configuration, call team briefing, call script development, and calendar integration, this is not waived but represents genuine setup work on our side.
We spent ten years building the best gym marketing system in the UK. Now we're bringing it here, and the first gyms to come on board get our launch offer, which we will not be running indefinitely. We work with one gym per area. The gym in your market that books this week gets our full data advantage locally. Once that spot is taken, it is taken. Book a free 30-minute strategy call and we'll tell you honestly what results look like for your gym type and market.
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